Why Jaguar?
On my travels and at the networking meetings I attend, I am often asked why I chose Jaguars. When I purchased our first Jaguar 11 years ago, I was working within a global corporate company and previously owned a Vauxhall Omega.
At the time when we needed to change our family car, which was also used to travel for work, Vauxhall no longer manufactured Omegas and didn’t produce anything near the size that we had become used to. So, having driven Vauxhalls for many years, I had to go on the search and test drive many different cars.
When I was being chauffeur driven for the corporate job I was often in BMW or Mercedes Benz, and although they are the normal chauffeur cars, they were not quite what I was looking for.
We first tried Volvo, Ford, VW, Audi and Jaguar. To be honest although the most comfortable we drove was the Jaguar X Type, we thought that there was just no way we could either afford one or would feel too embarrassed owning one being that Jaguars, were usually regarded as for the super rich when I was growing up!
We also test drove a Saab, but even that was not comfortable enough for us - we were beginning to run out of options and really, my heart was set on buying a British car.
So we went back to the garage to see what deals could be done, and Grange Jaguar at Swindon did not disappoint! We soon surprised ourselves in buying the 2005 Jaguar X Type 2.0 V6 SE in deep Pacific Blue.
Now, the timing of this purchase was critical not only for us, but also a couple who we were due to provide a wedding car for. They expected to be using the Omega when they asked us.
I placed the order for the X Type and while at the garage, I made a phone call to them saying something like this…. ‘Hello, it’s Dave. You know we are providing your wedding car, well we have just sold it and we no longer have it……….. instead we will be picking up a Jaguar X Type the week before your wedding - would you like that instead??’
The answer was just as we hoped for, but even better… it went something like this…. ‘That is just amazing, what an incredible treat and surprise, my fiancé has always dreamt of having a Jaguar for his wedding. Thank you so much Dave’
One of the biggest pleasures was not only doing several weddings, as well as for our 2 oldest daughters’ weddings, but also taking my father out for a drive. He had always loved the Jaguar brand but was never able to own one even though he owned with his brother, my Uncle Gordon, a garage that sold new British cars and used cars for many brands.
That car served us well as a family car as well as for business and weddings until we part exchanged it in May 2009 for another big cat. Our long term relationship with Jaguar as a brand was developing!